Thu. Sep 21st, 2023
MilkPEP uses a Snapchat Lens to enhance the Fortnite experience

As part of its push to reach out to video game fans, MilkPEP has created Zany Ziplines, a mini-game available in the massively popular Battle Royale game Fortnite.

To promote Zany Ziplines, MilkPEP partnered with Gale Agency to create a game Snapchat lens which challenges people to collect milk-themed power-ups while moving their characters around the in-game environment. The Lens is designed as an “interactive trailer” for the Fortnite experience.

The Zany Ziplines lens gives players 30 seconds to collect as many milk-related power-ups as possible (things like cartons and gallons of milk) while avoiding energy drink cans. During each game, the player character moves forward automatically, and players can tilt their device left and right to move their character across the screen to catch or avoid objects. The player’s face is placed in a circle at the top of the screen during gameplay.

“For us, being a gamer’s performance drink means putting the audience first and creating the experiences in games that players want. We’re not trying to advertise to them, we want to collaborate with them,” said Lindsay Brand, Gale’s Creative Director. “Lens mimics the Fortnite version, so players are able to Map quiz and unique zipline game mechanic on Snap platform.

Zany Ziplines Fortnite launched via tournament at VidCon Anaheim in June. The Snapchat Lens allows people to preview the three available maps in the Fortnite experience.

“We are excited to reintroduce chocolate milk to the gaming community as a gamer performance drink as a reminder that milk not only provides nutritional support, but we strive to provide community support as well,” said Yin Woon Rani, CEO of MilkPEP.

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